WOAW.
The project that taught me to move from “I'd like to create” to “I built it”.
- Context
- A project started in 2022, with the business launched in 2025.
- My contribution
- Founder: from framing needs to design, manufacturing and developing the offering.
- Development
- From WOAW Design to WOAW: Light, Awards and Design.
A brand built by making.
I began working on this project in 2022, during my first year at university. The company officially launched in 2025. Initially, under the name WOAW Design, I made illuminated objects and custom pieces. The project grew through contact with clients, materials and concrete problems to solve.
From WOAW Design to WOAW.
The word “Design” began to limit how people saw the project, while the work had already moved further. The move to WOAW makes room for three complementary worlds: Light, Awards and Design.
The common thread remains: making brands visible in the real world. The trophy designed for the Foundation for Future Generations marked a step in this expansion: WOAW could create more than neon signs without losing its focus on visual impact and usefulness.
Think, make, learn.
As founder, I connect needs framing, concept development, production choices and business growth. WOAW is also my innovation lab: every project requires balancing the idea, its use, constraints and results.
I look for durable, repairable solutions where a project allows it, without claiming that every part or production step follows the same model. What matters is being precise about what is actually done.
