Understand.
Start from a real situation and reframe the problem set by RTBF.
02 / A team innovation project
What if a simple object helped us understand each other without interruption?

The challenge
As part of a university project, our team worked on problems proposed by RTBF. We imagined CUDI, the “availability cube”: a physical object that shows at a glance whether someone is available. My main role in the team was innovation.
The approach
Start from a real situation and reframe the problem set by RTBF.
The idea was to turn information that is often implicit into a tangible signal people can understand without a long explanation. Sketches, renderings and a prototype helped us test the form of that response.
This work let me practise very concrete innovation: start with a lived situation, reframe the problem and materialise a solution that can be shown and discussed.
What I learned
An idea grows stronger when it is drawn, made, tested in use and improved. That logic also informs how I develop WOAW and support other projects.
Let’s discuss your projectRendering of the CUDI concept. An academic team project based on a challenge set by RTBF; this is not a commercialised product.